Justin Rathbun – Leveraging Finance Background to Uncover Great Deals

by | Feb 23, 2023

Steven is a Managing Partner at Vertical Street Ventures, where he is responsible for acquisitions, sourcing capital, and building key strategic partnerships. As the founder of Vertical Street Ventures, he focuses his time on revenue-generating activities for the firm through multifamily real estate acquisitions.

Steven worked his corporate career in the Benefits / Consulting industry where he held various executive and sales leadership roles at Mercer and MetLife. As a Partner at Mercer, Steven was the Southern CA Office Leader for Mercer’s Health, Wealth, and Human Capital Consulting practices. Prior to Mercer, he worked for 16 years at MetLife, where he led the organization in Group Institutional Sales as a Client Executive and a Sales Leader. Steven started his career as a group insurance underwriter and graduated with a Finance degree from California State University Fullerton.

He has grown his Multifamily portfolio to over 3,200+ units across 4 states (AZ, CA,FL, TX) and has a keen focus on acquisitions and building key partner relationships across the market. In his spare time, he enjoys the “need for speed” as he shifts gears around a race track. Steven also enjoys vacationing with his wife, Rebecca, and two daughters.


[00:00] – Intro

[00:54] – Welcome Steven to the show

[01:28] – He talks about his background

[05:35] – His reasons to focus on multifamily property

[12:23] – Transition in to passive investment 

[14:53] – What he experienced in a mentorship program

[17:42] – The first challenging deal he made

[25:40] – He talks about Vertical Street

[29:54] – First steps to success

[35:03] – His recommendations

[36:46] – Final thoughts


Rich Dad’s CASHFLOW Quadrant: 



Email: VerticalStreetVentures.com


Connect with our host, Randy Smith, for more educational content or to discuss investment opportunities in the real estate syndication space at http://www.impactequity.net, https://www.linkedin.com/in/randallsmith or on Instagram at @salesguyinvestor


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